A stop-loss is a pre-set price at which you exit a losing position —
decided before you buy, when you are still objective. Every BUY call
in our Investment Log is
published with its stop level for this reason.
decided the thesis is wrong if the stock falls 8%. With 100 shares your
maximum planned loss is $800 — known in advance.
Why it works
The biggest destroyer of portfolios is not being wrong — everyone is wrong
regularly — it is staying wrong. A stop converts an open-ended loss
into a fixed, survivable cost.
Placement
Place stops below technical support or beyond normal volatility
(e.g. 1.5–2× ATR), never at a round number where everyone else’s stop sits.
Too tight and noise takes you out; too wide and the loss defeats the purpose.
A hard order executes without you; a mental stop requires the discipline
to act. If you have ever frozen watching a position fall, use hard orders.
Related terms: P/E Ratio (Price-to-Earnings) · Free Cash Flow (FCF) · Insider Transactions · Institutional Holdings (13F)
This glossary entry is part of Veqtio’s investing reference. Explore our AI-driven stock reports and the transparent Investment Log of every call we’ve made. Not financial advice — see the disclaimer.